PackList 4001（计费点 307，$4.99）把现金金币收紧至 100.2%、总价值控在 2.99×，将 67.8% 的额外溢价压在 45 分钟全套无限 Buff 上主动创造连打需求。首 20 小时实收 $1,217.56，排全服单品流水第 3（所有 PackList 限时弹窗礼包第 1）。剔除 D7+ 老玩家池扩张（+37.5%）后，全服付费率（4.06%）与活跃大 R 人均花费（$9.16）创近 15 日最高，局内金币消耗/产出比达 79.6% 零通胀；但因约八成流水来自对纯金币直购（-37%~-47%）及撞期 $14.99 中礼包（109）的预算替代，D7+ 老玩家人均总花费仅较上周五微增 +2.6%（基本持平微涨）。PackList 4001 (SKU 307, $4.99) tightens cash coins to 100.2%, caps total value at 2.99×, and concentrates 67.8% of bonus value in 45m Unlimited Buffs. It grossed $1,217.56 in 20h (#3 SKU server-wide; #1 among all PackList popup packs). Controlling for D7+ pool growth (+37.5%), L12+ pay rate (4.06%) and active $100+ whale ARPDAU ($9.16) hit 15-day highs with zero coin inflation (79.6% sink/faucet); however, because ~80% of spend substituted away from direct coins (-37% to -47%) and $14.99 Medium Packs (109), D7+ total ARPDAU edged up by just +2.6% WoW (largely flat).
该礼包显著拉升全服付费率与活跃大 R 付费参与度，且局内金币零囤积、零通胀；但单日约八成流水来自对纯金币直购及同日 $14.99 中礼包的预算替代，老玩家人均总花费仅微增 +2.6%。Pack 4001 lifted server-wide and whale pay rates to 15-day highs with zero in-game coin inflation; however, ~80% of its single-day spend substituted away from direct coins and $14.99 Medium Packs, yielding a modest +2.6% lift in mature-user ARPDAU.
单品排全服第 3（限时弹窗礼包第 1），后 10 小时反超前 10 小时 +6.8%。20 小时成交 244 单、实收 $1,217.56（付费玩家渗透率 26.35%），全服仅次于主商店常驻中礼包（109，$1,678.88）与小礼包（108，$1,486.14），单品超过同期其余所有 PackList 限时弹窗礼包总和（$1,111.67）；后半程（126 单）高于前半程（118 单），免费右档 98.36% 买后 6 秒即领、0 漏洞。#3 SKU server-wide (#1 among all PackList popup packs), accelerating +6.8% in the second 10h. Buy-1-Get-1 logged 244 orders and $1,217.56 (26.35% payer penetration), trailing only permanent Main Shop Medium Pack (109, $1,678.88) and Small Pack (108, $1,486.14) while beating all other PackList packs combined ($1,111.67). Hours 11–20 (126) beat Hours 1–10 (118); 98.36% claimed the free tier in 6.0s median lag.
剔除老玩家人数扩张后，人均总营收仅微增 +2.6%（基本持平），约八成流水来自存量预算替代。周环比 +$987.30（$8,158 → $9,145）中约八成底盘来自 D7+ 老玩家活跃池扩张（10,570 → 14,533 人，+37.5%，使上线前 6 日均值已升至 $9,067）。按 D7+ 老玩家人均花费（ARPDAU）看：上周五 $0.5037 → 本周五 $0.5168，仅微增 +2.6%（+$0.0131/人，较周四 $0.5078 仅 +1.8%）——买一送一虽然人均卖了 +$0.0721，但除买一送一外的其他内购从 $0.5037 跌到了 $0.4446（-$0.0591/人），主要压缩了低性价比的纯金币直购（101–106，-$438 / -37.1%）、同档冲线包（205，跌至 9 单）及部分中礼包（109）。Controlling for D7+ pool growth (+37.5%), per-user spend rose by just +2.6% (nearly flat), as ~82% came from budget substitution. Roughly 80% of the raw +$987 WoW delta came from D7+ expansion (10,570 → 14,533, pre-launch 6-day baseline already $9,067). On a strict D7+ ARPDAU basis, spend edged up from $0.5037 to $0.5168 (+2.6% / +$0.0131 per user; +1.8% vs Thu $0.5078): Buy-1-Get-1 added +$0.0721/user, while all other non-307 IAP fell from $0.5037 to $0.4446 (-$0.0591/user) — compressing Direct Coins (101–106, -37.1%), Sprint Pack 205, and some Medium Packs (109).
局内金币经济零通胀、零囤币，消耗/产出比反升至 79.6%。把现金金币控制在 5,000（100.2%）有效防止了金币淤积：上线 20h 全服局内金币消耗达 3,008.5 万（新高），消耗/产出比 79.6% 优于上周五（78.8%）与周四（75.5%）；244 名买家在 45m Buff 期间局均烧币反升至 536.1 币/局，24h 结束时 54.5% 买家已耗尽所购金币的 80% 以上（余额中位数仅净增 +562 币）。Zero in-game coin inflation: server Sink/Faucet rose to 79.6%. Capping cash coins at 5,000 (100.2%) prevented hoarding: server coin burn hit a peak 30.08M (79.6% sink/faucet vs 78.8% last Fri and 75.5% Thu). Buyers burned 536.1 coins/stage during their 45m buff, and 54.5% burned >80% of the 5,000 coins within 24h (median net balance change just +562 coins).
36.9% 买家买前持币 ≥5,000，“无限 Buff 创造新需求”与 19.3% 破冰唤醒同时兑现。买家买前真实余额中，49.2% <2,700 币属复活补给，而 36.9%（90 人）手握 ≥5,000 币（13.1% ≥15,000 币）仍冲着 45m×4 无限 Buff 下单；同时完成 15 人历史首充（6.1%）+ 32 人沉睡 ≥7d 唤醒（13.1%）。36.9% of buyers held ≥5,000 coins pre-purchase, validating buff-created demand alongside 19.3% icebreak/reactivation. While 49.2% had <2,700 coins, 36.9% (90) held ≥5,000 coins (13.1% ≥15,000) and bought for the 45m×4 buffs; Pack 4001 also converted 15 first-time payers (6.1%) and woke 32 payers dormant ≥7d (13.1%).
周五与阶梯包同开引发局部“跨包叠 Buff 替代 $14.99 中礼包”，但大 R 付费率跃升使大 R 总流水仍创最高。纵向追踪周三/周四刚买过 ≥$14.99 大包的常客（n=208）：周五继续买大包比例从上周对照组的 29.1% 降至 22.6%（-6.5pp），改买廉价 Buff 组合叠满 ≥90m 的比例从 4.4% 升至 10.6%（+6.2pp）——根因是周五买一送一（4001）与阶梯包（3041）同开，合买 $15.96 可叠 480m Buff（含 300m 无限体力）+ 18,900 币，全面倒挂 $14.99 的中礼包（109，360m Buff、0 体力、10,000 币）。但因 $4.99 门槛将活跃 $100+ 大 R 当日付费率从 42.1%–49.6% 拉升至 54.7%（252/461 人），活跃大 R 总流水（$4,223.80）与人均 ARPDAU（$9.16）依然创下最高。Friday overlap with Step Pack 3041 caused partial $14.99 substitution via cross-pack buff stacking, while higher whale pay rate still lifted total whale ARPDAU to $9.16. Among Wed/Thu ≥$14.99 buyers active on Fri (n=208), repeat ≥$14.99 buying dipped from 29.1% (prior week) to 22.6% (-6.5pp), while stacking ≥90m of cheap buff packs rose from 4.4% to 10.6% (+6.2pp) — because combining Friday Step Pack 3041 + Pack 4001 for $15.96 yields 480m buffs (incl. 300m Energy) + 18,900 coins, dominating $14.99 Medium Pack 109 (360m buffs, 0 Energy, 10k coins). Still, activating 54.7% of active $100+ whales (vs 42.1% Thu / 49.6% last Fri) pushed total whale spend to a peak $4,223.80 ($9.16 ARPDAU).
45 分钟连推 8.3 关（通关率 95.8%），撬动 1.50× 同日二次复购闭环。高频推关迅速刷满存钱罐（401，34 单）与金币基金（701，18 单），并在 45m 到期、5,000 币见底后驱动 40.6% 买家（99 人）升级复购主商店小礼包（108，51 单 / $407.49，全服该档日流水创 $1,486.14 新高）与中礼包（109，26 单 / $389.74）。45m burst of 8.3 stages (95.8% pass rate) drove a 1.50× follow-on spend loop. Rapid clears filled Piggy Bank 401 (34) and Coin Fund 701 (18), while 45m expiry and coin depletion drove 40.6% of buyers (99) into Main Shop Small Pack 108 (51 orders / $407.49, lifting server-wide 108 to $1,486.14) and Medium Pack 109 (26 orders / $389.74).
不做填补缺口式的“低折卖金币”，而是收紧金币、控住总折扣，用全套限时无限 Buff 创造“接下来 45 分钟爽推十关”的即时需求。Instead of discounting coins to fill existing deficits, tighten hard currency, cap overall discount, and use full-set timed Unlimited Buffs to create immediate 45-minute power-session demand.
收紧现金金币（仅 100.2% 返还），守住硬通货底线。左档 3,500 + 右档 1,500 合计仅投放 5,000 金币，严格卡在 $4.99 的 1:1 基准面（100.2%），比在售冲线包 2051（120.2%）、阶梯包 3041（126.7%）、通关包 2061（130.1%）全部收紧 17%–23%，买完只够支撑约 2–3 次深关复活，从源头杜绝金币囤积。Tighten cash coins to 100.2% to protect the hard-currency economy. Left 3,500 + Right 1,500 totals exactly 5,000 Coins (100.2% of $4.99 par) — 17%–23% tighter than Packs 2051 (120.2%), 3041 (126.7%), and 2061 (130.1%). It covers only ~2–3 deep-stage revives, preventing coin hoarding.
不靠狂降折扣，用“左买右送”结构放大获得感。整包 V3 真实总价值 14,925（2.99×，折合 66.6% 参考折扣），远比阶梯礼包 3041（5.84× / 82.9% 折扣）克制；但拆成“左档付费拿 1.99× + 右档免费领 1.00×”且左右均配齐 7 项奖励格，在不牺牲利润率的前提下放大了视觉丰盛度。Replace steep price cuts with Buy-1-Get-1 framing. True V3 total value is capped at 14,925 (2.99×, 66.6% ref discount) — far more disciplined than Step Pack 3041 (5.84× / 82.9% off). Splitting into 1.99× Paid Left + 1.00× Free Right with 7 slots each maximizes perceived generosity without margin erosion.
把 67.8% 的额外溢价压在 45m×4 无限 Buff 上，主动创造需求。纯金币与单次道具只在玩家“卡关缺钱”时被动触发；而 45 分钟无限体力 + 无限超闪 + 无限加时闹钟 + 无限重力（价值 6,725，占全包总价值 45.1%、非金币赠品的 67.8%）不可囤积、领完即倒计时，让原本不缺金币的活跃玩家也愿意为一段无体力顾虑的连胜推关时间付费。Concentrate 67.8% of bonus value in 45m×4 Unlimited Buffs to create demand. Coins and single-use props only sell passively when players get stuck. Non-stockpilable 45m Unlimited Energy + Super Lightning + Overtime Clock + Gravity (6,725 V3 = 45.1% of total value, 67.8% of non-coin bonus) motivates even coin-rich players to buy an immediate power-push session.
作为 $4.99 全套 Buff 体验卡，向主商店 $7.99 小礼包承接导流。主商店最低档带无限 Buff 的常驻包是 $7.99 的小礼包（108，不含无限体力）。买一送一以 $4.99 提供全套 4 项无限 Buff 的 45 分钟体验装，单人限购 1 次，旨在让玩家体验高密度推关后向常驻礼包续杯。Act as a $4.99 limit-1 full-buff trial bridging into Main Shop $7.99 packs. The cheapest permanent Main Shop buff pack is $7.99 Small Pack 108 (no Unlimited Energy). Limited to 1 purchase, Buy-1-Get-1 gives a $4.99 all-four-buff 45m trial that funnels buyers into permanent packs once timers expire.
| 模块与奖励项（Item ID）Tier & Reward Item (Item ID) | 道具类别Category | 左档付费 ($4.99)Left Paid ($4.99) | 右档免费 (FREE)Right Free (FREE) | 整包合计Combined | V3 价值V3 Value | 占比Share |
|---|---|---|---|---|---|---|
| 金币Coins (101) | 硬通货（严格收紧）Hard currency (tightened) | 3,500 | 1,500 | 5,000 | 5,000 | 33.5% |
| 开局变大Grow (103) · 磁铁Magnet (104) | 局前/局内单次道具Single-use stage props | 1 + 1 | — | 1 + 1 | 1,933 | 13.0% |
| 指南针Compass (105) · 冰冻Freeze (106) | 局内单次道具（右档补齐）Single-use props (free tier) | — | 1 + 1 | 1 + 1 | 1,267 | 8.5% |
| 无限超级闪电Unlimited Super Lightning (112) | 限时无限局前 BuffTimed Unlimited Pre-Stage Buff | 30m | 15m | 45m | 950 | 6.4% |
| 无限加时闹钟Unlimited Overtime Clock (113) | 限时无限局前 BuffTimed Unlimited Pre-Stage Buff | 30m | 15m | 45m | 1,450 | 9.7% |
| 无限重力加成Unlimited Gravity Boost (121) | 限时无限局前 BuffTimed Unlimited Pre-Stage Buff | 30m | 15m | 45m | 950 | 6.4% |
| 无限体力Unlimited Energy (114) | 限时无限续航核心 BuffTimed Unlimited Stamina Buff | 30m | 15m | 45m | 3,375 | 22.6% |
| 整包汇总（PackList 4001 / Charge 307）Pack Total (PackList 4001 / Charge 307) | UI 角标 80% OFF · 限购 1 次UI tag 80% OFF · Limit 1 | 9,917 (1.99×) | 5,008 (1.00×) | 45m×4 + 5k 币 + 4 道具45m×4 + 5k Coins + 4 Props | 14,925 (2.99×) | 100.0% |
配置源：origin/main（1.2.3.0）PackList.json ID=4001、Shop.json charge_id=307。无限 Buff 小计 6,725 V3（占整包 45.1%，占非金币赠品价值 9,925 的 67.8%）。Source: origin/main (1.2.3.0) PackList.json ID=4001, Shop.json charge_id=307. Unlimited Buffs subtotal 6,725 V3 (45.1% of pack total; 67.8% of the 9,925 non-coin bonus value).
在售主力限时弹窗与基金礼包 V3 价值三段构成（占整包总价值 %）与右侧总价值倍率V3 value composition (% of total pack value) across active packs, with total value multiple on the right
右侧读数为「V3 总价值倍率 · 无限 Buff 价值占比」。2051 / 2061 / 701 均无无限 Buff。Right label shows 'Total V3 Multiple · Unlimited Buff Share'. Packs 2051, 2061, and 701 carry 0% Unlimited Buffs.
| 对比礼包（ID）Pack (ID) | 定价Price | 现金金币Cash Coins | 单次道具Props V3 | 无限 BuffUnlim. Buff | 总倍率V3 Mult. | 实测销售表现（同 20h 或近 14d 日均）Live Sales (Same 20h or 14d Avg) |
|---|---|---|---|---|---|---|
| 买一送一礼包Buy 1 Get 1 Pack (4001 / 307) | $4.99 | 5,000 (100.2%) | 3,200 | 6,725 (45.1%) | 2.99× (66.6%) | 20h 244 单 / $1,217.5620h: 244 ord / $1,217.56 全服单品第 3（弹窗礼包第 1），客单锁死 $4.99#3 SKU (#1 popup pack); ARPPU locked at $4.99 |
| 周末阶梯三档全套Weekend Step 3-Tier (3041 / 304–306) | $10.97 | 13,900 (126.7%) | 22,183 | 27,992 (43.7%) | 5.84× (82.9%) | 同 20h 415 单 / 312 人 / $724.85（ARPPU 仅 $2.32，75.6% 停在 $0.99 首档）Same 20h: 415 ord / 312 buy / $724.85 (ARPPU $2.32; 75.6% stop at $0.99) |
| 冲线助力包Sprint Aid Pack (2051 / 205) | $4.99 | 6,000 (120.2%) | 5,133 | 0 (0.0%) | 2.23× (55.2%) | 近 14d 日均仅 24.6 单 / $122.97；10/30 同窗仅 9 单 / $44.91（被正面替代）14d avg: 24.6 ord/d; fell to 9 ord ($44.91) on 10/30 under direct substitution |
| 通关助力包Stage Aid Pack (2061 / 206) | $9.99 | 13,000 (130.1%) | 8,333 | 0 (0.0%) | 2.14× (53.2%) | 近 14d 日均 22.0 单 / $219.78；10/30 同窗 16 单 / $159.84（与上周五 15 单持平）14d avg: 22.0 ord/d; 16 ord ($159.84) on 10/30 (flat vs 15 ord on Fri 10/23) |
| 金币基金Coin Fund (701) | $4.99 | 10,000–15,000 | 0 | 0 (0.0%) | ~3.0× (66.7%) | 同 20h 37 单 / $184.63（较上周五 31 单增长 +19.4%，受连胜推关带动）Same 20h: 37 ord / $184.63 (+19.4% vs 31 ord on Fri 10/23, lifted by stage clears) |
出单随欧美核心时区稳步抬升，后 10 小时反超前 10 小时 +6.8%（顺延至满 24h 达 261 单 / $1,302.39）；免费右档 98.36% 买后 6 秒即领，0 越权漏洞。Order velocity climbed into US/EU prime hours (+6.8% in the second 10h; reaching 261 orders / $1,302.39 at full 24h), while 98.36% claimed the free right tier within 6.0s median lag with zero exploits.
销售节奏无首波衰减：前 10 小时（08:00–17:59 UTC，亚太晚间至欧洲下午）成交 118 单（$588.82，均速 11.8 单/h）；后 10 小时（18:00–03:59 UTC，北美白天至晚间黄金档）成交 126 单（$628.74，均速 12.6 单/h，+6.8%），并在 19:00 UTC 创下 22 单 / $109.78 的单小时峰值（满 24h 窗口累计达 261 单 / $1,302.39）。Sustained pacing with zero launch-hour decay: Hours 1–10 (08:00–17:59 UTC) logged 118 orders ($588.82, 11.8/h), while Hours 11–20 (18:00–03:59 UTC, Americas daytime/evening prime) climbed to 126 orders ($628.74, 12.6/h, +6.8%), peaking at 22 orders ($109.78) in 19:00 UTC (reaching 261 orders / $1,302.39 across full 24h).
买一送一礼包（计费点 307）逐小时付费成交单量 · 2026-10-30 08:00 – 10-31 04:00 UTC（共 20 小时，n = 244 单）Hourly paid orders for SKU 307 · 2026-10-30 08:00 – 10-31 04:00 UTC (20 hours, n = 244 orders)
数据源：ES events-france-hole · event_id=40004 / 205 · config_id=307。深青高亮为首波高点（10Z，16 单）与全天最高峰（19Z，22 单）。Source: ES events-france-hole · event_id=40004 / 205 · config_id=307. Deep teal highlights wave-1 high (10Z, 16) and full-window peak (19Z, 22).
| 转化漏斗与赠品领取环节Funnel & Free-Tier Step | 人数 / 单数Users / Count | 比率 / 耗时Rate / Latency | 实测表现Live Result |
|---|---|---|---|
| 同期 L12+ 登录可触达活跃玩家L12+ Eligible Active Logins | 22,825 | 100.0% | 满足 Condition 12 解锁门槛Meets Condition 12 gate |
| 同期全服任意 IAP 付费人数Server-Wide Paying Users | 926 | 4.06% | 创近 15 日全服付费率最高值15-day high server pay rate |
| 买一送一左档付费成交（计费点 307）Buy-1-Get-1 Left Paid Orders (SKU 307) | 244 / 244 | 26.35% | 0 重复扣费0 duplicate charges |
| 免费右档手动领取（event 208, scene=34）Free Right-Tier Manual Claim (scene=34) | 240 | 98.36% | 中位延迟 6.0 秒（93.8% ≤30 秒）Median lag 6.0s (93.8% ≤30s) |
| 已购暂未点领 / 未付费异常领取Unclaimed / Unpaid Exploit Claims | 4 / 0 | 1.64% / 0% | 到期自动补发 · 0 漏洞Expiry auto-grant · 0 exploits |
| 平台 / 热更版本 / 国家或地区OS / Hotfix Version / Region | 单量（实收）Orders (Revenue) | 占比Share | 分布条形Distribution |
|---|---|---|---|
| Android 合计（1.2.2.0: 87 单 · 1.2.1.0: 39 单）Total (1.2.2.0: 87 · 1.2.1.0: 39) | 126 ($628.74) | 51.6% | |
| iOS 合计（1.2.0.2: 89 单 · 1.2.2.0: 29 单）Total (1.2.0.2: 89 · 1.2.2.0: 29) | 118 ($588.82) | 48.4% | |
| US 美国United States | 173 ($863.27) | 70.9% | |
| GB / CA / JP 英国 18 · 加拿大 12 · 日本 10UK 18 · CA 12 · JP 10 | 40 ($199.60) | 16.4% | |
| 其余 18 个国家/地区（澳/墨/荷各 3 单等）Other 18 regions (AU/MX/NL 3 each, etc.) | 31 ($154.69) | 12.7% |
周环比 +$987 增量中约八成来自 D7+ 老玩家活跃池自然扩张；按同账龄人均口径衡量，D7+ 老玩家人均总花费微增 +2.6%（基本持平微涨），约八成买一送一流水来自对纯金币直购与 $14.99 中礼包的预算替代，而局内金币侧保持零通胀、零淤积。Roughly 80% of the raw +$987 WoW delta came from natural D7+ pool expansion; on an age-controlled per-user basis, D7+ ARPDAU edged up +2.6% (largely flat) as ~80% of spend substituted away from direct coins and $14.99 packs, while in-game coins showed zero inflation.
D7+ 老玩家池扩大 +37.5% 垫高了自然基线，按人均口径总花费微增 +2.6%（+$0.013/人，基本持平）。虽然 L12+ 总活跃仅从上周五（10/23）的 22,116 人微增至 22,824 人（+3.2%），但因 10 月中下旬买量批次跨过首周，核心付费的 D7+ 老玩家活跃池从 10,570 人扩张至 14,533 人（+37.5%），使上线前 6 日（10/24–10/29）20h 均值已自然升至 $9,067（10/29 周四 $9,194.97）。按人均口径衡量：10/30 付费人数占比创近 15 日最高（L12+ 4.06%、D7+ 5.21%），而 D7+ 老玩家人均总花费仅从上周五 $0.5037 微升至 $0.5168（+2.6%，较周四 $0.5078 仅 +1.8%），对单日总营收的纯拉动幅度温和。D7+ mature pool grew +37.5% pre-launch; on a per-user basis, total spend rose by just +2.6% (+$0.013/user, nearly flat). While total L12+ logins rose only +3.2% WoW (22,116 → 22,824), maturing mid-October UA expanded the core D7+ pool from 10,570 to 14,533 (+37.5%), lifting the pre-launch 6-day 20h average to $9,067 ($9,194.97 on Thu 10/29). On a per-user basis, pay rates hit 15-day highs (L12+ 4.06%, D7+ 5.21%), whereas D7+ total ARPDAU edged up modestly from $0.5037 to $0.5168 (+2.6% WoW; +1.8% vs Thu $0.5078).
买一送一贡献的 +$0.0721/人中，约 82%（-$0.0591/人）来自对原有商品的存量替代。在 D7+ 老玩家池中，买一送一（307）本身贡献 +$0.0721/人（毛增量占原基线的 +14.3%），但除买一送一外的其他内购人均花费从上周五 $0.5037（周四 $0.5078）降至 $0.4446（-$0.0591/人），两者相抵净增 +$0.0131/人。拆细全部 34 个在售计费点，被替代压缩的主要是 ① 纯金币直购（101–106）（$743.34，较上周五 -$438 / -37.1%，较周四 -$645 / -46.5%，$24.99 与 $89.99 大额直购币当日 0 单）；② 同档 $4.99 冲线包（205）（跌至 9 单）；③ 主商店中礼包（109，$14.99）与大礼包（110，$29.99）（109 从上周五 $1,754 / 周四 $2,144 回落至 $1,679）。Of Buy-1-Get-1's +$0.0721/user gross contribution, ~82% (-$0.0591/user) substituted away from existing SKUs. Within D7+, SKU 307 added +$0.0721/user (+14.3% gross), while all other non-307 IAP dropped from $0.5037 (last Fri) to $0.4446 (-$0.0591/user), netting +$0.0131/user. Across all 34 active SKUs, compression concentrated in: ① Direct Coins (101–106) ($743.34, -37.1% WoW / -46.5% vs Thu, $25/$90 coin tiers at 0 orders); ② $4.99 Sprint Pack 205 (down to 9 orders); ③ Main Shop Medium 109 ($14.99) & Large 110 ($29.99) (109 dipped to $1,679 vs $1,754 last Fri / $2,144 Thu).
局内金币消耗创 3,008.5 万币新高，消耗/产出比升至 79.6%，零通胀淤积。全服 event_id=208（item_id=101）金币账本显示：10/30 全服 20h 金币总产出 3,780.1 万（与上周五 3,782.8 万持平），而局内消耗（97.1% 为 scene=63 闯关复活续命）达 3,008.5 万（周期最高），消耗/产出比升至 79.6%（高于上周五 78.8% 与周四 75.5%），净沉淀金币（+771.7 万）降至最低。244 名买家在 45m Buff 期间局均烧币从买前 297.8 飙升至 536.1 币/局，24h 结束时 54.5% 买家已将所购 5,000 币烧掉 80% 以上。In-game coin burn hit a peak 30.08M (79.6% sink/faucet) with zero inflation. Server-wide event_id=208 (item_id=101) records show 20h coin faucet held flat at 37.80M (vs 37.83M last Fri) while coin sink (97.1% stage revives scene=63) reached a record 30.08M — lifting Sink/Faucet to 79.6% (above 78.8% last Fri and 75.5% Thu) and lowering net coin surplus (+7.72M). Buyers burned 536.1 coins/stage during their 45m buff (up from 297.8 pre-buy), and 54.5% depleted >80% of the 5,000 coins within 24h.
固定同批老玩家面板表现：同星期口径超额净增 +12.0%，对比周四微调 -3.5%。锁定两窗口均在线的同一批玩家：10/23 周五 → 10/30 周五固定 8,647 名老玩家总付费从 $5,069.15 升至 $6,038.53（+19.1%），扣除前一周同面板自然增速（+7.1%）后仍有约 +12.0% 超额净增；10/29 周四 → 10/30 周五固定 13,265 人付费人数从 679 增至 739 人，总付费因周四高客单大包/直购币向周五小额 Buff 包切换而微调 -3.5%。Fixed same-person paired panels: +12.0% excess WoW lift on Fridays, -3.5% vs Thursday. Tracking identical active players across paired windows: Fri 10/23 → Fri 10/30 (n = 8,647) rose +19.1% ($5,069 → $6,039), yielding ~+12.0% excess lift above prior-week panel drift (+7.1%); Thu 10/29 → Fri 10/30 (n = 13,265) saw payers rise 679 → 739 while total spend dipped -3.5% due to lower ticket size.
| 分层口径与核心指标（08:00 – 次日 04:00 UTC）Stratified Metric (08:00 – Next Day 04:00 UTC) | 10/16 周五Fri 10/16 | 10/23 周五Fri 10/23 | 10/28 周三Wed 10/28 | 10/29 周四Thu 10/29 | 10/30 周五Fri 10/30 |
|---|---|---|---|---|---|
| 全量 L12+ 登录活跃人数Total L12+ Active Logins | 19,788 | 22,116 | 23,001 | 23,340 | 22,824 |
| 其中：D0–6 新玩家 / D7+ 成熟老玩家Split: D0–6 New / D7+ Mature | 10.5k / 9.3k | 11.5k / 10.6k | 9.0k / 14.0k | 9.2k / 14.2k | 8.3k / 14.5k |
| 全服 20h 总流水Server 20h Total IAP | $6,362.31 | $8,157.71 | $8,486.60 | $9,194.97 | $9,145.01 |
| 全服付费人数（L12+ 付费率）Server Payers (L12+ Pay Rate) | 657 (3.32%) | 833 (3.77%) | 778 (3.38%) | 824 (3.53%) | 926 (4.06%) |
| 全量 L12+ 人均 ARPDAU（付费客单 ARPPU）Total L12+ ARPDAU (Payer ARPPU) | $0.3215 ($9.68) | $0.3688 ($9.79) | $0.3690 ($10.91) | $0.3940 ($11.16) | $0.4007 ($9.88) |
| D0–6 新玩家 20h 流水（ARPDAU）D0–6 New Cohort IAP (ARPDAU) | $1,930 ($0.184) | $2,833 ($0.245) | $2,348 ($0.260) | $2,000 ($0.218) | $1,635 ($0.197) |
| D7+ 成熟老玩家活跃人数（付费率）D7+ Mature Active (Pay Rate) | 9,329 (4.80%) | 10,570 (5.06%) | 13,959 (3.95%) | 14,171 (4.37%) | 14,533 (5.21%) |
| D7+ 成熟老玩家 20h 总流水D7+ Mature Pool 20h Total IAP | $4,433 | $5,324 | $6,139 | $7,196 | $7,510 |
| D7+ 老玩家总人均花费 ARPDAUD7+ Mature Total ARPDAU | $0.4752 | $0.5037 | $0.4398 | $0.5078 | $0.5168 (+2.6%) |
| 其中：除买一送一外的其他内购人均Of which: Non-307 Other IAP ARPDAU | $0.4752 | $0.5037 | $0.4398 | $0.5078 | $0.4446 (-11.7%) |
注：10/29 周四当日新增买量脉冲高达 D0=20,630（10/30 回落至 5,956），大部分停留在 L1–L11；聚焦 D7+ 成熟池可彻底剥离买量波峰干扰。近 15 日（10/16–10/30）中，10/30 的 L12+ 付费率（4.06%）、L12+ ARPDAU（$0.4007）、D7+ 付费率（5.21%）、D7+ ARPDAU（$0.5168）均位列第 1。Note: Thu 10/29 had an exogenous D0=20,630 install spike (mostly L1–L11, vs 5,956 on 10/30); isolating D7+ removes UA volatility completely. Across all 15 days (10/16–10/30), 10/30 ranked #1 in L12+ pay rate (4.06%), L12+ ARPDAU ($0.4007), D7+ pay rate (5.21%), and D7+ ARPDAU ($0.5168).
| 细分商品线（计费点 ID）Product Line (Charge ID) | 10/23 周五Fri 10/23 | 10/28 周三Wed 10/28 | 10/29 周四Thu 10/29 | 10/30 周五Fri 10/30 | 较上周五 / 周四vs Fri / Thu | 变化定性Role & Shift |
|---|---|---|---|---|---|---|
| 买一送一礼包 (307)Buy 1 Get 1 Pack (307) | $0.00 | $0.00 | $0.00 | $1,217.56 (244) | +$1,218 / +$1,218 | 核心新增引擎Primary new driver |
| 主商店小礼包 $7.99 (108)Main Shop Small $7.99 (108) | $934.83 (117) | $1,518.10 (190) | $1,446.19 (181) | $1,486.14 (186) | +$551 / +$40 | 45m 到期续杯拉升45m expiry upgrade lift |
| 周末阶梯礼包 $0.99–$6.99 (304–306)Weekend Step Pack (304–306) | $610.32 (368) | $0.00（未开）$0.00 (Closed) | $0.00（未开）$0.00 (Closed) | $724.85 (415) | +$115 / +$725 | 仅周五–日开放，与 307 联购Fri–Sun only; co-bought with 307 |
| 存钱罐 + 金币基金 (401 / 701)Piggy 401 + Coin Fund 701 | $502.94 (206) | $678.21 (279) | $603.60 (240) | $592.58 (242) | +$90 / -$11 | 高频推关加速攒满，保持高位Fast clears keep bank full |
| 纯金币直购 $1.99–$89.99 (101–106)Direct Coin Packs (101–106) | $1,181.46 (254) | $986.49 (351) | $1,388.54 (346) | $743.34 (266) | -$438 / -$645 | 显著压缩Compressed $25/$90 档均 0 单$25/$90 tiers = 0 |
| 冲线 $4.99 / 通关助力 $9.99 (205–206)Sprint / Stage Aid (205–206) | $239.67 (33) | $329.53 (47) | $449.38 (62) | $204.75 (25) | -$35 / -$245 | 正面替代Substituted 205 跌至 9 单205 down to 9 ord |
| 主商店中礼包 $14.99 (109)Main Shop Medium $14.99 (109) | $1,753.83 (117) | $2,323.45 (155) | $2,143.57 (143) | $1,678.88 (112) | -$75 / -$465 | 局部被分流Partially diverted 307+3041 叠包by 307+3041 |
| 主商店大/巨/终极包 $30–$100 (110–112)Main Shop Large–Ult. (110–112) | $689.80 (20) | $729.85 (15) | $1,109.75 (25) | $919.80 (20) | +$230 / -$190 | 112 稳守 4 单；110 略降 (17→14)112 held 4 ord; 110 dipped 17→14 |
| 新人礼 107 + 通行证 501 + 免广告等其余Welcome 107 + Pass 501 + NoAds & Others | $2,244.86 | $1,920.97 | $2,053.94 | $1,577.11 | -$668 / -$477 | 独立外生波动（买量与赛季尾声）Exogenous UA & season-end drift |
| 同 20h 窗口20h Window | 金币总产出Total Faucet | 弹窗礼包 (scene=34)Popup Packs (34) | 商店 / 闯关 (22 / 31)Shop / Stage (22 / 31) | 局内总消耗Total Sink | 净沉淀Net Surplus | 消耗/产出比Sink / Faucet |
|---|---|---|---|---|---|---|
| 10/16 周五Fri 10/16 | 36,064,066 | 4,207,000 | 4.85M / 9.03M | 25,178,500 | +10,885,566 | 69.8% |
| 10/23 周五Fri 10/23 | 37,827,679 | 4,668,100 | 5.08M / 9.25M | 29,808,200 | +8,019,479 | 78.8% |
| 10/29 周四Thu 10/29 | 36,727,897 | 871,000 | 4.72M / 9.74M | 27,728,700 | +8,999,197 | 75.5% |
| 10/30 周五（4001 上线）Fri 10/30 (4001 Live) | 37,801,020 | 6,777,500 | 4.53M / 8.12M | 30,084,500 (#1) | +7,716,520（最低）+7,716,520 (Lowest) | 79.6% (#1) |
注：局内消耗 97.1% 来自 scene=63（关卡内金币复活/加时，10/30 达 2,922.6 万币）。尽管弹窗礼包金币投放升至 677.8 万币，但因 45m 无限体力推动玩家高频冲击深水区难关，全服金币回收率反而创下 79.6% 新高，未造成任何金币膨胀。Note: 97.1% of coin sink comes from scene=63 (in-stage coin revives, hitting 29.23M on 10/30). Even though popup-pack coin faucet rose to 6.78M, Unlimited Energy pushed players into more deep hard-stage attempts, driving coin recovery to a peak 79.6% with zero coin inflation.
全服各价格带付费订单数对比 · 10/23 周五同 20h（n = 1,529 单）vs 10/30 周五同 20h（n = 1,799 单）Server paid orders by price tier · Fri 10/23 20h (n = 1,529) vs Fri 10/30 20h (n = 1,799)
数据源：ES events-france-hole · event_id=205 / 40004。$14.99 档（125 → 116 单）与 $29.99+ 档（27 → 20 单，主要因 $24.99/$89.99 直购币归零及 110 减少 4 单）的小幅收缩已在表 4-2 与第 5 节完整拆解。Source: ES events-france-hole · event_id=205 / 40004. The slight dip in $14.99 (125 → 116) and $29.99+ (27 → 20, mainly from zero $24.99/$89.99 direct-coin orders and -4 orders on SKU 110) is fully decomposed in Table 4-2 and Section 5.
244 名买家中 36.9% 买前富币（≥5,000）、19.3% 属首充或沉睡唤醒；历史累充 $100+ 活跃大 R 中，约一成大包常客在周五通过跨包组合叠加长时 Buff 替代 $14.99 中礼包，同时活跃大 R 当日付费率升至 54.7%，带动大 R 总流水与人均花费（$9.16）达周期最高。Among 244 buyers, 36.9% were already coin-rich (≥5,000) and 19.3% were first-time or dormant payers. Within the active $100+ whale pool, ~10.6% of habitual big-pack buyers stacked Friday buff packs in place of $14.99 packs, while a 54.7% whale pay rate lifted active whale ARPDAU to a peak $9.16.
36.9% 买家买前持币 ≥5,000，直接实证“无限 Buff 主动创造需求”。扣回左档已入账的 3,500 金币后，买家付费前真实余额中位数为 2,795.5 金币：49.2%（120 人）余额 <2,700 属复活刚需补给；而 36.9%（90 人）余额 ≥5,000（其中 32 人 ≥15,000，最高 152,092）仍果断下单，41.8%（102 人）在登录首弹（今日 0 闯关）直接买入囤 45m Buff 开刷。36.9% held ≥5,000 coins pre-purchase, proving Unlimited Buffs create new demand. True pre-purchase balance (role_gold − 3,500) had a median of 2,795.5 coins: 49.2% (120) had <2,700 coins (revive need), while 36.9% (90) held ≥5,000 coins (32 held ≥15,000, max 152,092); 41.8% (102) bought immediately on login popup before playing any stage.
大中 R 占近八成基本盘，同时完成 19.3% 首充破冰与沉睡唤醒。买家历史累充（不含本单）中，$100+ 大 R 占 46.7%（114 人）、$20–$99 中 R 占 32.0%（78 人），中深关 L251+ 老玩家占 59.8%；同时 15 名历史零氪玩家（6.1%）直接以 $4.99 首充，另有 32 名沉睡 ≥7 天的老付费（13.1%）被重新激活。Mid-to-whale payers anchor 78.7% of volume alongside 19.3% first-pay & dormant reactivation. $100+ whales represent 46.7% (114), $20–$99 payers 32.0% (78), and L251+ veterans 59.8%. Simultaneously, 15 zero-spend users (6.1%) made $4.99 their first purchase and 32 payers dormant ≥7d (13.1%) were reactivated.
大包替代结构：周五与阶梯包同开形成数值倒挂，约 10.6% 大包常客改叠小额无限 Buff。追踪周三/周四刚买过 ≥$14.99 大包且周五在线的 208 名大包常客（对比前一周同口径 158 人）：周五继续买 ≥$14.99 大包的比例从上周的 29.1% 降至 22.6%（47 人，-6.5pp）；不买大包、改用廉价 Buff 包叠满 ≥90m 的比例从上周 4.4% 翻倍至 10.6%（22 人，+6.2pp），另有 12.5%（26 人）仅买一单 $4.99 买一送一（307）过渡。根因在于周五阶梯包 3041（$0.99+$2.99+$6.99）与买一送一 4001（$4.99）同时开放，合花 $15.96 即可叠出 480 分钟（8 小时）无限 Buff（含 300m 无限体力）+ 18,900 金币，在时长、无限体力与金币上全面高于主商店 $14.99 的中礼包（109）（仅 360m 局前 Buff、0 无限体力、10,000 金币），另有部分大 R 用 307 + 多单不限购小礼包 108（$7.99×60m）叠出 165–525m Buff。Big-pack substitution: Friday overlap with Step Pack 3041 shifted 10.6% of habitual big-pack buyers into cross-pack buff stacking. Tracking Wed/Thu ≥$14.99 buyers active on Fri (n = 208 vs prior-week cohort n = 158): repeat ≥$14.99 buying fell from 29.1% to 22.6% (-6.5pp), while skipping big packs to stack ≥90m of cheap buffs more than doubled from 4.4% to 10.6% (22 users, +6.2pp), plus 12.5% (26) buying only $4.99 Pack 307. Buying Friday Step Pack 304+305+306 ($10.97) + Pack 307 ($4.99) costs $15.96 for up to 480m (8h) buffs (incl. 300m Energy) + 18,900 coins — strictly exceeding $14.99 Medium Pack 109 (360m buffs, 0 Energy, 10k coins).
大 R 总体净效应：单客金额虽回落至 $16.76，但活跃大 R 付费率升至 54.7%，带动大 R 总流水与人均花费创周期最高。纳入当日 $0 未付费大 R 后的全量活跃 $100+ 大 R 池（10/30 共 461 人，与周三/周四 456 人规模一致）显示：虽然付费大 R 客单 ARPPU 从周四 $19.93 降至 $16.76（仍高于上周五 $15.23），且购买 ≥$14.99 大包的大 R 占比从周四 17.1%（78 人）降至 12.1%（56 人），但因 ① $15.96 叠包组合与 $14.99 中礼包当日金额几乎等价，② $4.99 低门槛额外激活了 +60 名原本不付费的活跃大 R 下单（大 R 当日付费率从周四 42.1%、上周五 49.6% 跃升至 54.7%），外加 21 名大 R“大包 + 买一送一双买”（人均 $49.42），最终活跃 $100+ 大 R 总流水达 $4,223.80、人均 ARPDAU 达 $9.16，双双位列全周期最高。Net whale impact: Despite lower ARPPU ($16.76), a 54.7% active whale pay rate lifted total whale revenue ($4,223.80) and ARPDAU ($9.16) to cycle highs. Across the entire active $100+ whale universe (461 active on 10/30 vs 456 on Wed/Thu, including $0 non-payers): paying whale ARPPU dipped from $19.93 (Thu) to $16.76 (still above $15.23 last Fri) and ≥$14.99 buyer rate dipped from 17.1% to 12.1%. However, because ① the $15.96 combo is dollar-neutral against $14.99 Medium Pack 109, ② $4.99 activated +60 extra paying whales (whale pay rate jumped from 42.1% Thu / 49.6% last Fri to 54.7%), and ③ 21 whales bought BOTH ≥$14.99 packs and Buy-1-Get-1 ($49.42 ARPPU), total $100+ whale spend hit $4,223.80 and active whale ARPDAU reached a record $9.16.
| 20h 窗口（累充 ≥$100 大 R）20h Window (LTV ≥$100) | 活跃Active | 付费人数（率）Payers (%) | 大 R 总流水Whale IAP | 人均 / 客单ARPDAU / ARPPU | 小额 Buff 包Small Buffs | 大包+直购币Big + Coins | 买 ≥$14.99≥$14.99 (%) |
|---|---|---|---|---|---|---|---|
| 10/16 周五（仅阶梯 3041）Fri 10/16 (Step 3041) | 376 | 176 (46.8%) | $2,966.71 | $7.89 / $16.86 | $669 | $1,786 | 45 (12.0%) |
| 10/23 周五（仅阶梯 3041）Fri 10/23 (Step 3041) | 411 | 204 (49.6%) | $3,106.18 | $7.56 / $15.23 | $588 | $1,961 | 61 (14.8%) |
| 10/28 周三（无周末包）Wed 10/28 (Weekday) | 456 | 189 (41.4%) | $3,671.97 | $8.05 / $19.43 | $743 | $2,238 | 73 (16.0%) |
| 10/29 周四（无周末包）Thu 10/29 (Weekday) | 456 | 192 (42.1%) | $3,825.82 | $8.39 / $19.93 | $439 | $2,715 | 78 (17.1%) |
| 10/30 周五（4001+3041 同开）Fri 10/30 (4001+3041) | 461 | 252 (54.7% #1) | $4,223.80 (#1) | $9.16 (#1) / $16.76 | $1,721 | $1,934 | 56 (12.1%) |
注：历史累充按每名玩家进入该 20h 窗口前的精确累计充值（recharge_num − 当窗消费，含 40006 登录 0 付费活跃大 R）锁定分层。小额 Buff 包合计 = 307 + 阶梯 304–306 + 小礼包 108（10/30 为 $569 + $393 + $759 = $1,721）；主店大包+直购币 = 109 + 110–112 + 直购币 101–106（10/30 为 $1,004 + $650 + $280 = $1,934，对比 10/29 为 $1,199 + $830 + $686 = $2,715、10/23 为 $779 + $570 + $612 = $1,961）。Note: Pre-window LTV is locked prior to each 20h window (recharge_num minus window spend, including active $0 non-payers via event 40006). Small Buff Packs = 307 + Step 304–306 + Small 108 ($569 + $393 + $759 = $1,721 on 10/30); Big Packs + Coins = 109 + 110–112 + Coins 101–106 ($1,004 + $650 + $280 = $1,934 on 10/30, vs $1,199 + $830 + $686 = $2,715 on 10/29 and $779 + $570 + $612 = $1,961 on 10/23).
| 周三/周四大包常客在周五的消费行为Friday Spend Behavior of Wed/Thu ≥$14.99 Buyers | 上周五 10/23 (n=158)Fri 10/23 (n=158) | 本周五 10/30 (n=208)Fri 10/30 (n=208) | 结构变化Shift | 客单与行为特征Ticket & Behavior Readout |
|---|---|---|---|---|
| 周五自然轮休（$0 未付费）Zero spend on Friday ($0) | 44.3% (70) | 43.8% (91) | -0.5pp | 双周自然轮休比例一致Natural rest rate unchanged across weeks |
| 继续购买 ≥$14.99 大包Kept buying ≥$14.99 Big Pack | 29.1% (46) | 22.6% (47) | -6.5pp | 其中 7.7%（16 人）在买大包同时额外加购 3077.7% (16 users) bought BOTH Big Pack and Pack 307 |
| 未买大包 → 跨包叠廉价无限 Buff（≥90m）Skipped Big Pack → Stacked Cheap Buffs (≥90m) | 4.4% (7) | 10.6% (22) | +6.2pp | 跨包替代Buff-stack shift 周五人均仍花费 $20.23（与 109 等价）Averaged $20.23 on Fri (dollar-equivalent to 109) |
| 未买大包 → 仅买 307 体验装过渡（<90m）Skipped Big Pack → Bought Pack 307 Only (<90m) | 0.0% (0) | 12.5% (26) | +12.5pp | 小单过渡Light bridge 周五人均花费 $8.02（主要替代上周其余小单）Averaged $8.02 on Fri (mostly replacing small non-buff buys) |
| 仅买存钱罐 / 小额金币等其余非 Buff 小单Other small non-buff spend only | 22.2% (35) | 10.6% (22) | -11.6pp | 大量零散小额补币被 307 吸收转化Fragmented small coin top-ups absorbed by Pack 307 |
| 礼包或跨包组合（计费点 ID）Pack or Cross-Pack Combo (Charge ID) | 总花费Total Cost | 获得金币Coins | 局前无限 Buff 时长Pre-Stage Unlimited Buff | 无限体力 (114)Unlimited Energy (114) | 数值关系与实际影响Value Comparison & Impact |
|---|---|---|---|---|---|
| 周五实测叠包组：阶梯全套 + 买一送一 (304–306 + 307)Observed Friday Stack: Step 3-Tier + Buy-1-Get-1 (304–306 + 307) | $15.96 | 18,900 | 最高 480m (8h)Up to 480m (8h) | 300m (5h) | 倒挂 109 中礼包Dominates 109 多 $0.97 多拿 8,900 币 + 5h 无限体力+$0.97 yields +8,900 coins & 5h Unlimited Energy |
| 主商店中礼包 (109)Main Shop Medium Pack (109) | $14.99 | 10,000 | 360m (6h) | 0m（无）0m (None) | 无无限体力，周五同开时易被 $15.96 组合替代No Unlimited Energy; partially diverted on Friday |
| 主商店大礼包 (110)Main Shop Large Pack (110) | $29.99 | 20,000 | 600m (10h) | 360m (6h) | 常驻含无限体力最低门槛为 $29.99Lowest permanent pack carrying Unlimited Energy |
| 单买：买一送一礼包 (307，限购 1 次)Standalone: Buy-1-Get-1 Pack (307, Limit 1) | $4.99 | 5,000 | 45m × 3 | 45m | 单买仅 45m，本身不足以替代 6–10h 大包45m limit-1 trial; cannot replace 6–10h packs alone |
| 单买：主商店小礼包 (108，不限购)Standalone: Main Shop Small Pack (108, Uncapped) | $7.99 | 4,000 | 60m × 3 | 0m（无）0m (None) | 承接 45m 到期续杯（买后复购 51 单）Primary post-45m refill target (51 follow-on orders) |
注：单买 4001（限购 1 次，仅 45m）本身不足以替代 6–10 小时大包；触发大 R 替代 109 的关键是周五同时开放的 3041 三档阶梯包（其中 $6.99 的 306 单档即含 360m 无限重力 + 180m 无限体力）与 4001 叠加后形成的 $15.96 / 480m 组合。Note: Standalone Pack 4001 (limit 1, 45m only) cannot replace a 6–10h big pack on its own; substitution against 109 arises specifically when Friday Step Pack 3041 ($6.99 Tier 3 carries 360m Gravity + 180m Energy) stacks atop Pack 4001 for $15.96 / 480m.
| 买前真实金币余量（role_gold − 3,500）True Pre-Purchase Coins (role_gold − 3,500) | 买家数Buyers | 占比Share | 购买动机与占比条形Purchase Driver & Share Bar |
|---|---|---|---|
| < 900 （不足 1 次复活 K=0）(Below 1 revive cost, K=0) | 46 | 18.9% | |
| 900 – 2,699 （仅够 1–2 次复活）(1–2 revives remaining) | 74 | 30.3% | |
| 2,700 – 4,999 （3–5 次复活缓冲）(3–5 revives buffer) | 34 | 13.9% | |
| 5,000 – 14,999 （金币充裕）(Coin-comfortable) | 58 | 23.8% | |
| 15,000+ （最高持币 152,092）(Coin-rich, max 152,092) | 32 | 13.1% |
| 主流计费点（同 20h 买家样本）Active SKU (Same 20h Buyer Cohort) | 单价Price | $0 历史首充$0 First-Pay | $1–$19 轻氪$1–$19 Light | $20–$99 中 R$20–$99 Mid | $100+ 大 R$100+ Whale |
|---|---|---|---|---|---|
| 买一送一礼包 (307, n=244)Buy 1 Get 1 Pack (307, n=244) | $4.99 | 6.1% | 15.2% | 32.0% | 46.7% |
| 周末阶梯首档 (304, n=312)Weekend Step Tier 1 (304, n=312) | $0.99 | 7.7% | 25.9% | 31.1% | 35.3% |
| 金猪存钱罐 (401, n=205)Piggy Bank (401, n=205) | $1.99 | 5.4% | 24.8% | 36.1% | 33.7% |
| 金币基金 (701, n=37)Coin Fund (701, n=37) | $4.99 | 0.0% | 5.4% | 37.8% | 56.8% |
| 主商店小礼包 (108, n=186)Main Shop Small Pack (108, n=186) | $7.99 | 0.5% | 14.6% | 31.7% | 53.2% |
| 主商店中礼包 (109, n=112)Main Shop Medium Pack (109, n=112) | $14.99 | 0.0% | 5.4% | 32.1% | 62.5% |
买一送一不是终点消费，而是高密度闯关、加速金币消耗与后续复购的点火器：买后 45 分钟场均连推 8.3 关（局均烧币 536.1），直接撬动同窗口 $1,827.58 二次复购（自身流水的 1.50 倍）。Buy-1-Get-1 acts as a session and coin-burn igniter rather than terminal spend: buyers averaged 8.3 stages in 45m (burning 536.1 coins/stage), unlocking $1,827.58 in follow-on spend (1.50× its own revenue).
45m 无限 Buff 立即转化为高密度推关与高强度金币回收。对 02:00 UTC 前下单、具备完整观察窗的 225 名买家追踪可见：买后 45 分钟内人均结算 8.3 关（中位数 8.0 关，73.3% ≥5 关，42.7% ≥10 关），结算通关率达 95.8%（1,788 / 1,866 局）；因无限体力驱动玩家大胆冲击深水区难关，买家局均消耗金币从买前的 297.8 币/局跃升至 45m 内的 536.1 币/局（共烧掉 111.1 万币），45m 后仍保持 483.4 币/局（又烧掉 214.2 万币），24h 结束时账面余额中位数仅比买前净多 +562 币（2,796 → 4,440）。45m Unlimited Buffs convert immediately into intense stage pushing and accelerated coin burn. Among 225 buyers with a full 2h window, players averaged 8.3 stages in 45m (median 8.0; 73.3% ≥5 stages) at a 95.8% pass rate (1,788 / 1,866). Driven by Unlimited Energy into deep hard stages, coin burn jumped from 297.8 coins/stage pre-buy to 536.1 coins/stage during the 45m buff (1.11M burned) and 483.4 coins/stage post-buff (2.14M burned), leaving a median 24h net balance change of just +562 coins (2,796 → 4,440).
买后复购额是买前的 3.27 倍，两条接力路径清晰可辨。同一 20h 窗口内，买家在买该礼包前仅以阶梯首档 304（$0.99，76 单）小额试水合计 $559.32；买完买一送一后，99 人（40.6%）继续下单 242 笔、贡献 $1,827.58（买一送一自身流水的 1.50×）：① 45m 连胜迅速填满进度条，顺手买走 34 单存钱罐（401）+ 18 单金币基金（701）；② 45m Buff 到期且 5,000 紧缩金币快速耗尽后，直接升级买走 51 单主商店小礼包（108，$407.49）+ 26 单主商店中礼包（109，$389.74）。Post-purchase spend jumped to 3.27× pre-purchase spend via two clear upgrade paths. Before buying Pack 307, these buyers spent just $559.32 (mostly $0.99 Step T1 ×76). After buying Pack 307, 99 buyers (40.6%) placed 242 follow-on orders worth $1,827.58 (1.50× SKU 307): ① rapid wins filled progress meters, triggering 34 Piggy Bank (401) + 18 Coin Fund (701) buys; ② 45m Buff expiry and fast 5,000-coin depletion drove upgrades into 51 Small Packs (108, $407.49) + 26 Medium Packs (109, $389.74).
| 买后闯关、烧币与同窗消费阶段Post-Buy Session, Coin Burn & Spend Phase | 实测读数Live Readout | 业务表现说明Performance Readout |
|---|---|---|
| 买后 45m 内人均结算关数（通关率）Avg Stages Cleared in 45m (Pass Rate) | 8.3 (95.8%) | 中位数 8.0 关（73.3% ≥5 关）· 买后 2h 累计达 13.0 关Median 8.0 stages (73.3% ≥5 stages) · 13.0 stages within 2h |
| 局均金币消耗：买前 → 45m 内 → 45m 后Coins Burned per Stage: Pre → 45m → Post | 297.8 → 536.1 → 483.4 | 54.5% 买家 24h 结束时所购 5,000 币已耗尽 80% 以上（净增中位数 +562 币）54.5% depleted >80% of the 5,000 coins within 24h (median net delta +562 coins) |
| 同 20h 窗口：买该礼包前的其他消费Same 20h: Spend BEFORE Buy-1-Get-1 | $559.32 | 101 人下单 168 笔（以 $0.99 阶梯首档 76 单试水为主）101 buyers placed 168 orders (led by 76 orders of $0.99 Step T1) |
| 同 20h 窗口：买一送一本单消费Same 20h: Buy-1-Get-1 Direct Spend | $1,217.56 | 244 人下单 244 笔（其中 62.7% 买家当日跨计费点多购）244 buyers, 244 orders (62.7% bought multiple SKUs same day) |
| 同 20h 窗口：买完买一送一后的二次复购Same 20h: Follow-On Spend AFTER Buy-1-Get-1 | $1,827.58 | 自身流水的 1.50×1.50× own revenue 99 人（40.6%）继续下单 242 笔，达买前消费的 3.27×99 buyers (40.6%) placed 242 follow-on orders (3.27× pre-buy spend) |
| 二次复购商品（计费点 ID）Follow-On SKU (Charge ID) | 单价Price | 复购单数Orders | 复购流水Follow-On Rev | 承接机制Conversion Mechanism |
|---|---|---|---|---|
| 主商店小礼包 (108)Main Shop Small Pack (108) | $7.99 | 51 | $407.49 | 45m 到期后无缝续杯 60m 无限 Buff + 4,000 金币Seamless refill of 60m Unlimited Buffs + 4,000 coins after 45m expiry |
| 主商店中礼包 (109)Main Shop Medium Pack (109) | $14.99 | 26 | $389.74 | 高氪玩家体验爽感后直接升级 360m Buff + 10,000 金币High-LTV buyers upgrade to 360m Buffs + 10,000 coins |
| 通关助力包 (206)Stage Aid Pack (206) | $9.99 | 13 | $129.87 | 5,000 紧缩金币耗尽后在深关战败触发补币Triggered on deep-stage defeat after depleting the 5,000 coins |
| 周末阶梯三档 (306)Weekend Step Tier 3 (306) | $6.99 | 18 | $125.82 | 周五同开下继续加叠 360m 无限重力 + 180m 无限体力Friday co-open stack add-on: 360m Gravity + 180m Energy |
| 金币基金 (701)Coin Fund (701) | $4.99 | 18 | $89.82 | 连推 8–13 关刷满通关里程碑后顺手解锁8–13 stage burst unlocks progression fund milestones |
| 金猪存钱罐 (401)Piggy Bank (401) | $1.99 | 34 | $67.66 | 高频通关快速攒满存钱罐后低门槛开罐Rapid stage clears fill Piggy Bank to cap |
注：仅主商店 108 小礼包 + 109 中礼包两项常驻包就承接了 77 单 / $797.23（占买后二次复购总金额的 43.6%）。Note: Permanent Main Shop Small Pack 108 + Medium Pack 109 alone captured 77 follow-on orders / $797.23 (43.6% of all post-purchase follow-on spend).
最后更新 2026-10-31 · 服务器日志 UTC 口径（剔除测试账号 20000001）Last updated 2026-10-31 · Server Log UTC (test ID 20000001 excluded)
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